Web Survey Bibliography
Nobody wakes up in the morning and says ‘I hope I get to take a survey today!’ Perhaps this is because we usually don’t get immediate returns on our time investment. The researcher collects the data and reviews findings that sometimes are never published and usually never shared directly with each survey respondent. What’s more, we are bombarded with requests for our opinion all the time! We are asked to take surveys on the back of the receipt at the grocery store, on airplanes, after an online banking session--just about everywhere. With so many requests and so little satisfaction yielded by each experience, it’s likely that our motivation to give thoughtful answers is in jeopardy. Indeed, this phenomenon is called satisficing and is well- documented (see, for example: Krosnick, Narayan, Smith, 1996; Krosnick, 2000).
Today, all researches see are survey results. But underneath any mean, there are true answers and satisficed answers, which can pull means in all sorts of directions. Figure 1 below shows this process in theory, whereby the red line is the satisficing group and the blue line is the true group. The purple dotted line shows the average of the two groups. (Illustrative only, not real data.)
Web survey bibliography - CASRO Journal (9)
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Speed (necessarily) doesn't kill: A new way to detect survey satisficing; 2013; Garland, P., Chen, K., Epstein, J., Suh, A.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Shorter Isn't Always Better; 2013; Burdein, I.
- The Measurement of Consistency in Online Research; 2012; Gittelman, S. H., Trimarchi, E.
- Thinking Differently About How to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Widening the Net: A Comparison of Online Intercept and Access Panel Sampling; 2011; Bakken, D. G., Nawani, R.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.